The outcome of this Culminating Experience is a business plan detailing a full proposal for a company called Bxtchin’ Entertainment. The company is a full-service management and booking agency catering specifically to women and woman-identifying artists operating within the electronic dance music genre. Women are generally underrepresented in the industry as a matter of principle, and the company seeks to remedy this problem. The plan explains in great detail the challenges that women in dance music often face. The company’s mission is to empower women within the electronic dance music genre, to help them overcome the barriers and problems that they face in their careers, and to ultimately make atangible difference in the industry gender imbalance. The company will offer full-scale services for artists, and will act as both manager and booking agent. The company will also offer extra enrichment opportunities to clients such as workshops, lectures, teaching opportunities, and mentor/mentee programs.
Valencia (Spain) Campus
Netterville, Lydia. “Bxtchin’ Entertainment.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/125