Deep Dive in China Music Industry and the A&R Practice
Despite China's ranking as the seventh biggest music market globally, few Chinese artists or bands have significant international influences. Comparing China with its neighbors, South Korea - made the viral boy band BTS a world phenomenon and started a craze of learning Korean, and Japan - have been influencing western cultures by its anime and independence music scenes, China has not been able to export any of primary modern culture. This paper takes a deep dive into understanding the root cause of China's struggle of nurturing a more diverse and flourished music industry, which A&R plays a vital role in developing. By reviewing the history of music industry development in China and discussing topics on what a good A&R entails, how A&R (or lack of A&R) has impacted the music scenes, the author explores where the opportunities of A&R lie in the new streaming era.
Valencia (Spain) Campus
China Music Industry; A&R; Music Education; Tencent Music Entertainment; Tiktok; Talent Shows; Artist Management
Zhao, Yaqing (Devon). “Deep Dive in China Music Industry and the A&R Practice.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/138