Music Data: Understanding the Relationship Between Live Music and Recorded Music to Build a True Fanbase
This is research paper that examines the relationship between the music listening data and live music data and how it structures artist marketing, touring routes, and festivals. I will be analyzing the current data that is available, the perspectives of key professionals in both areas of the music industry, and how each influences the other whether by touring routes, A&R, marketing campaigns. This research seeks to find gaps and overlaps in the different aspects of the music industry, and how to bridge them in creating a centralized artist fan database.
Valencia (Spain) Campus
Alam, Zarrin. “Music Data: Understanding the Relationship Between Live Music and Recorded Music to Build a True Fanbase.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/141