THE EMERGANCE OF THE GLOBAL VOICE
This research paper is an exploratory report on the elusive concept of globalization and its effect on the music industry. Social Media and YouTube serve as key predictors in understanding the global reach and popularity that music is able to make all around the world. These platforms give people in rural countries and small cities a voice on a global scale. Brand partnership and the increase of cellular penetration has proven to be two very important factors on these platforms and within the music industry. This paper conducts two case studies about Latin America and South Korea to give examples of how these factors can are actively being used in two of the largest music markets. Finally, it concludes by correlating these markets to how these key predictors have affected the global music industry for the future.
Valencia (Spain) Campus
Johnson, Bianca. “THE EMERGANCE OF THE GLOBAL VOICE.” Master's Project, Berklee College of Music, 2019. https://remix.berklee.edu/graduate-studies-global-entertainment-business/183