Mexico Pa'l Mundo
Download Reflection Paper (.pdf) (96 KB)
This culminating experience focuses on the development of a business plan that describes into detail a niche concert booking agency in Mexico City, that focuses on Mexican folklore music artists. The company offers Mexican folkore artists concert booking outside México, mainly looking for opportunities in world music festivals and cultural events, in exchange of a percentage fee on payments coming from promoters and festivals. The business plan defines as well a data analysis service, offered as a differentiator from other booking agencies to the artists that are part of the agency. This service can be useful in order to make better strategies and decision making. Also, as an extra revenue stream, this service will be offered for a monthly fee to artists that are not part of the booking agency, record labels, managers, etc. The objective of México Pa’l Mundo is to export Mexican talent in order to make folkore artists grow in hand with folklore Mexican genres. This will be possible by getting connections, expanding our network by attending to different music conferences and events.
Valencia (Spain) Campus
Hernandez Garcia, Mariano. “Mexico Pa'l Mundo.” Master's Project, Berklee College of Music, 2019. https://remix.berklee.edu/graduate-studies-global-entertainment-business/201