LALI, FROM ARGENTINA TO EUROPE: AN EXPANSION STRATEGY
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This paper is focused on developing Lali's career in Europe. Since Europe has numerous countries and markets, it is important to be strategic about which ones to expand to first, being that it is more efficient to start with only a few and develop those. In this specific case, the selected countries are France, Italy, Portugal and Spain - however, Israel will also be part of it. Furthermore, the expansion strategy will be divided in four phases. It will start by building a media presence as it is important to be a recognised voice and face, followed by the promotional tour, Netflix series and finally the release of the new single and tour dates announcement. With these efforts culminating in a European Tour in these territories for her current "Brava Tour", it is hoped that this will be the first step to solidify her career and better prepare these markets for her next album and tour.
Valencia (Spain) Campus
Gomes, Patrícia. “LALI, FROM ARGENTINA TO EUROPE: AN EXPANSION STRATEGY.” Master's Project, Berklee College of Music, 2019. https://remix.berklee.edu/graduate-studies-global-entertainment-business/205