How Has Secondary Ticketing Evolved With Technology
The live music business has developed to become the most profitable sector within the overall music industry. Income from streams and album sales currently cannot compare to the revenue that artist and bands can generate from touring. Because of these circumstances all bands and artist that are able to tour, are touring. With an abundance of bands and artist on the road, a secondary market of ticket sales has also benefited and grown stronger. In many cases the sale of concert tickets on the secondary market has become extremely more profitable for sellers of these tickets than for the artists, touring crews, and venues. Although secondary ticketing has always existed parallel to live events such as music, sporting, dramas...etc it wasn’t always as invasive. Various factors have contributed to the current success of the secondary ticketing market such as legal regulation, technological advancements, ticket supply, high concert demand, and ticket pricing to name a few. The market of secondary ticketing is different from country to country and region to region but some similarities do exist. I will address some of these differences and similarities while ultimately uncovering the overall infrastructure that can either encourage or hinder the success of secondary ticketing in the live music business. Secondary Ticketing is a global market and in my research, I will briefly cover parts of Spain but largely focusing on the United States market.
Valencia (Spain) Campus
Ornelas, Olympia. “How Has Secondary Ticketing Evolved With Technology.” Master's Project, Berklee College of Music, 2018. https://remix.berklee.edu/graduate-studies-global-entertainment-business/242