Recent Evolution in the Brazilian Recorded Music: An Analysis of Radio and Streaming Market Shares
After two years of dull results, the Brazilian recorded music market grew 17,9% in 2017, becoming the 9th largest market in the world and driving the growth of Latin America. Streaming has grown by 64%, more than compensating for the sharp decrease in physical sales and downloads. By reviewing industry-specific reports and by collecting and analyzing radio airplays and streaming data, this paper investigates how the market shares have been evolving in the past two years. Local repertoire is persistently important both for major and independent labels, representing approximately 60% of the music consumed via radio and streaming services. Majors have been striving to maintain their positions, facing strong local players and emerging genres. The overall market growth represents a business opportunity for all parties, while the strengthening of digital distribution makes the marketplace a more even ground. In this context, independent labels and self-released artists can find their way to the customers, while majors need to remain attentive to local trends.
Valencia (Spain) Campus
research project; mixed methods research; recorded music; radio; streaming; market share; industry analysis; Brazil
Bianchi Guimarães, Rodolfo. “Recent Evolution in the Brazilian Recorded Music: An Analysis of Radio and Streaming Market Shares.” Master's Project, Berklee College of Music, 2018. https://remix.berklee.edu/graduate-studies-global-entertainment-business/246