Designing an innovative MENA music awards

Designing an innovative MENA music awards

Authors

Nada Alhelabi

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Abstract

This research paper focused on designing an innovative music awards system for the MENA region with exploring four pillars: macro perspective, community and sustainability, best models, and innovation. The research employed primary and secondary methodologies, including 14 interviews and a survey with 71 respondents from various target groups such as musicians, labels and brands, DSPs, technology companies, government, and the public.

The findings of the research indicate that music awards are widely recognized as crucial for acknowledging talent and fostering further development within the industry. However, the study also revealed common misconceptions across geographical locations, particularly concerning credibility and transparency in the awarding process.

In conclusion, the research highlights a strong desire for an award system in the MENA region and identifies an opportunity to introduce an innovative approach that ensures fairness, active public engagement, and support for emerging artists. Additionally, the study raises questions regarding the availability of sufficient talent in Saudi Arabia at this stage, as well as the adequacy of the artist pool within the region. As a result, this research paper serves as a set of guiding principles to inform the design of an award system tailored to the MENA region.

Overall, this study provides valuable insights and recommendations for creating a music awards platform that addresses the specific needs and challenges of the MENA music industry, while also fostering credibility, transparency, and support for emerging talents.

Publication Date

7-1-2023

Campus

Valencia (Spain) Campus

Designing an innovative MENA music awards

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