Way Up High Business Plan

Way Up High Business Plan


Samuel Skold



The following business plan outlines my company Way Up High, which is an inclusive entertainment company devoted to uplifting queer artists in Upstate South Carolina. The different branches of the company will include the independent record label and the management/A&R consultancy for new artists. Serving the whole Upstate region of South Carolina, it will be based in my home in Greenville, South Carolina where there is also a professional home recording studio. Our objective as a company is to serve an underrepresented population in the music industry and give opportunities to musicians that haven’t had the chance to due to their identity or economic status. We want to create a community of like-minded individuals and uplift them, their stories, and their music, jumpstarting their careers as musicians while increasing their revenue streams. While we will of course welcome allies of the LGBTQ+ community to be signed to the label and be our clients, we will have a focus of searching for queer artists to help with the industry imbalance.

Publication Date



Valencia (Spain) Campus

Way Up High Business Plan