The Modern Day Artist (musician or a brand?)
The objective of this project is to demonstrate that it is possible to leverage and utilise readily available tools in order to build a sustainable career as an artist. These tools combine to form a product that can be consumed and shared. This product must be made available to a vast audience, with an identity that attracts and appeals mass audiences. The central elements which underpin this product are bass playing, production, education and business.
Valencia (Spain) Campus
Attwell, Chris. “The Modern Day Artist (musician or a brand?).” Master's thesis, Berklee College of Music, 2016. https://remix.berklee.edu/graduate-studies-contemporary-performance/41.