RA. SOUNDS SRLS: Cross-Culture Art and Music Exhibitions
This project describes the current status of Ra. Sounds SRLs’ business plan, an events company I opened and run during my year at Berklee College of Music. The objective of this paper is to define aspects of the company such as its corporate identity and customer segmentation, while also identifying the presence and characteristic of its business environment. The company’s mission is key to the understanding of the work. Ra.’s main objective is to promote art and music exhibition, merging cultures and ideas. Here, I focus on the theoretical approaches used when developing business ideas, nevertheless real results justify what formulated. The events organized so far have been a success. I have great hope for the future of this project, I trust it will keep growing in the following years as I will keep learning on the field.
Valencia (Spain) Campus
business plan; events; music business; Ra. Sounds
Rescigno, Antonio P.. “RA. SOUNDS SRLS: Cross-Culture Art and Music Exhibitions.” Master's Project, Berklee College of Music, 2018. https://remix.berklee.edu/graduate-studies-global-entertainment-business/223