American Country Music and its Exportation to Europe
My passionate interest in American country music and my will to better export the genre in Europe explain my choice. I’ve been always wondering why the country music superstars making millions of dollars in US seemed to be completely unknown and were reduced to a tiny niche market in the old continent. I really wanted to dig into it. In this paper, I talk about the current economical and cultural impact of the genre within the American and European music market and make a summary of the challenges country music faces in Europe. This project involved the creation different surveys that targeted people from all over Europe and interviews with artists and music industry professionals. The data collected from those surveys and interviews were then compiled and analyzed in order to make assumption regarding what European truly think about country music and which strategies could improve the outreach of the genre.
Valencia (Spain) Campus
Balbo, Luca. “American Country Music and its Exportation to Europe.” Master's Project, Berklee College of Music, 2016. https://remix.berklee.edu/graduate-studies-global-entertainment-business/304