TEDxBerkleeValencia 2015

TEDxBerkleeValencia 2015


Laura Shand


Download Reflection Paper (.pdf) (82 KB)


The role of Artistic Direction Coordinator for TEDxBerkleeValencia 2015 was one that took on many responsibilities. I was in charge of the acquisition of speakers and performers for the conference that took place on April 25th 2015. Although the whole team was responsible for reaching out to potential speakers, the artistic team, Max Wright and myself, spearheaded this initiative including having the most speakers to coach throughout the coaching process along with the performers. Coaching consisted of bi-weekly Skype rehearsals with the speakers no on location and coaching on campus of speakers who were here. We conducted a contest on campus to create an official theme song for this edition of TEDxBV. Combined we had 62 speaker, 18 performer and 13 theme song submissions to sort through before narrowing it down to 13 speakers, 4 performers and 1 theme song that was in line with the theme of Changing Currents. The Artistic Coordinator also included being in charge of the main info email account and dealing with the stage, lighting and feel of the entire show. This meant that we were in constant communication with marketing and production throughout. I personally would go to production meetings and was there with the team when setting up and tearing down the day of the show.

Publication Date



Valencia (Spain) Campus


Project Components: one reflection paper.

TEDxBerkleeValencia 2015