Download Full Text (22 KB)
Technology is changing the live music industry faster than ever. The past decade has seen an immense increase in innovation in the live events technology sector, but music venues and festivals have unique set of challenges to integrating these technologies. This research paper attempts to understand and analyze these challenges by applying digital transformation frameworks to the results of interviews with industry experts. Using these results and analysis as a guide, emerging solutions and trends are highlighted, and a digital maturity model for the modern music venue is proposed and discussed.
Valencia (Spain) Campus
Smith, Adam. “Digital Transformation in Live Music: Technology, Data, and the Modern Music Venue.” Master's Project, Berklee College of Music, 2022. https://remix.berklee.edu/graduate-studies-global-entertainment-business/66