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This Culminating Experience defense discusses the scope of the work of my role as the Head of Marketing and Branding for Disrupción records, Berklee Valencia’s student run record label. This year the label took a Community Based Marketing approach, this CE discussed the impact this strategy had on the label, our imprints, and our artists.
Valencia (Spain) Campus
Silverman, Alexa. “Disrupción Records: Head of Marketing and Branding.” Master's Project, Berklee College of Music, 2022. https://remix.berklee.edu/graduate-studies-global-entertainment-business/67