Chloe Aquino


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Korean Pop– also referred to as K-Pop– has been a trending and dominating music genre over the last several years. However, with the aggressive takeover it has had on a global scale, this research paper will study the effects and influence of K-Pop in the United States, with specifications towards the live entertainment industry within the past ten years. This project will address through surveys, data collecting, and past vital moments within the past decade how much-said influence has reformed the US market in terms of live music. Additionally, it will also address the behavioral and social impact on fan culture within the US and provide a more consolidated view of how this genre will continue to grow as it becomes more ingrained within Western pop culture.

Publication Date



Valencia (Spain) Campus

The Influence of K-Pop on the Live Industry