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The need for Digital platforms and alternative performance venues has become increasingly apparent. Live events have become a rarity while digital platforms like NPRs Tiny Desk, and KEXPs Live have remained able to share live performances in an effective way. This project focuses on launching a digital series of live music performances. The process examined the skills and techniques needed to produce at a professional level and the different aspects that contribute to its success. The series required pre- and post- production teams for both the creation of content and the promotion and marketing of it. It worked as a collaboration with specialists in A&R, Engineering, Event Production, Promotion, and Video working together on the production. A variety of different events brought challenges which will required a complete understanding of the tools and skills utilized in the MPTI program as well as skills required across each of the programs Berklee Valencia’s Campus. In the end we were able to create a powerful network and generate quality content.
Valencia (Spain) Campus
Project Components: project video (.mp4), reflection paper (.pdf), presentation (.pptx), performance videos (ZIP file containing 6 .mp4 files).
Reynolds, Randall. “Producing a Digital Concert Series: One Take.” Master's thesis, Berklee College of Music, 2022. https://remix.berklee.edu/graduate-studies-production-technology/269.