Business Plan: Public Relations Agency “ToLo Group”
Abstract
ToLo Group provides public relations services to Afro-Colombian musicians (Black, Afro-Colombians, Raizales, and Palenqueros) to improve their global promotional efforts, shape their public image in the most professional and cost-effective manner following global best practices and experiences.
Publication Date
7-1-2021
Campus
Valencia (Spain) Campus
Recommended Citation
Tobar Lozano, Diana Marcela. “Business Plan: Public Relations Agency “ToLo Group”.” Master's Project, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-global-entertainment-business/116
Comments
Project Components: one business plan, one reflection paper.