SPEAKEASY MUSIC GROUP, INC
Abstract
I believe we are in the ‘Entrepreneurial Age’ of the global entertainment and business industry. Technology has created opportunity like never before. Artists and musicians have more control over creating, producing, and promoting their content while fans are able to contribute to the creative process in real time. From social media to subscription services, the industry has been experiencing dynamic growth at exponential increments. Now more than ever, artists across all sectors of the entertainment industry have the potential to monetize from ancillary products and services creating a demand for investment in these emerging markets throughout the world. This is the perfect time for artists to fully monetize on their crafts while taking ownership of their businesses. The following is a proposed business plan of SpeakEasy Music Group, Inc., an independent record label. SpeakEasy Music Group, Inc is presenting a solution for the Artist Direct, a segment of the record industry that has chosen the "Do It Yourself" (DIY) approach, yet find it difficult to achieve meaningful success.
Publication Date
7-1-2020
Campus
Valencia (Spain) Campus
Recommended Citation
Gangadeen, Jonathan. “SPEAKEASY MUSIC GROUP, INC.” Master's Project, Berklee College of Music, 2020. https://remix.berklee.edu/graduate-studies-global-entertainment-business/156
Comments
Project Components: one outcome paper, one reflection paper.