Pyramid Festival: Prosumer- Driven Underground Electronic Music Gathering

Pyramid Festival: Prosumer- Driven Underground Electronic Music Gathering

Authors

Can Eltutar

Files

Abstract

Being a young music business professional who creates live events in different scales for almost 10 years, I believe that in an over- saturated and high-risk festival environment, an entrepreneur should differentiate its project in order to establish a strong brand and claim a long-term position in the market. This is the reason why I have always prioritized that the event concepts that I create and promote were all first of their kinds, offered unique experiences to the audience and cared about the society as a whole. In line with that personal perspective, I undertook an entrepreneurial live entertainment project as my Culminating Experience at Berklee Valencia and developed a business plan. The main value proposition of this model is to create a new festival concept with a unique marketing strategy which transforms the consumers into the prosumers and allows them to tailor their preferred lineup (and more!). The participants are stepping forward, given a significant role in the event production, as genuine prosumers. Each ticket holder immediately becomes an investor and programmer, later incorporating into a volunteer marketing representative who buzzes around in favor of his/her dearest artist’s confirmation for the festival.

Publication Date

7-1-2019

Campus

Valencia (Spain) Campus

Comments

Project Components: one reflection paper.

Pyramid Festival: Prosumer- Driven Underground Electronic Music Gathering

Share

COinS