Taking A Capella back to the Chinese Market – Working with The Metro Group through their China tour and mainland promotion

Taking A Capella back to the Chinese Market – Working with The Metro Group through their China tour and mainland promotion

Roxy Wang

Abstract

This Culminating Experience intends to develop such management plan that can be timely executed for the Metro Vocal Group (MVG), an American A Capella group based in Hong Kong specialized in singing asian pop/rock songs, with the author taking on the role of an artist manager. The group was formed in 1998 and consists of four male singers (Eric Monson, Sean Oliver, Michael Lance, Kevin Thornton) individually from Iowa, Ohio, Nebraska, and Kentucky in the USA. Each individual member has extensive experience in vocal performances. MVG has been in residency in Hong Kong since 2005 and is now touring around Asia and Oceania, such as Taiwan, South Korea, Vietnam, southern part of China, and Australia. The unique area that MVP mainly specializes in singing - pop & rock Chinese & Cantonese songs with occasional arrangements of Western pop songs, has gained a special niche market space for the career development of MVP within Asia. The group has released seven albums, including one all-Chinese album No Borders and is now expanding their musical trace into the Greater China.

Publication Date

7-1-2018

Campus

Valencia (Spain) Campus

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Taking A Capella back to the Chinese Market – Working with The Metro Group through their China tour and mainland promotion

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