Tidal: Case Study

Tidal: Case Study

Authors

Queade N. Dweh

Files

Download Case Study (.pdf) (2.8 MB)

Download Reflection Paper (.pdf) (236 KB)

Download Lesson Plan (.pdf) (346 KB)

Abstract

The purpose of this case is to highlight the elements of Tidal, and how their business benefits artists, consumers, and the music industry. Today more than ever, consumers nearly have unlimited access to information, however still lack in knowledge the roots of the topic of music streaming. Outlined in the case study lies the competitive advantages of Tidal, and areas of growth that hint to outliving the streaming wars through its dedication to uniting artists. Tidal’s lane exists to grab the attention through exclusives, but also implementing program that promote emerging independent artists.

Publication Date

7-1-2016

Campus

Valencia (Spain) Campus

Comments

Project Components: one case study, one reflection paper, one lesson plan.

Tidal: Case Study

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