Tidal: Case Study
The purpose of this case is to highlight the elements of Tidal, and how their business benefits artists, consumers, and the music industry. Today more than ever, consumers nearly have unlimited access to information, however still lack in knowledge the roots of the topic of music streaming. Outlined in the case study lies the competitive advantages of Tidal, and areas of growth that hint to outliving the streaming wars through its dedication to uniting artists. Tidal’s lane exists to grab the attention through exclusives, but also implementing program that promote emerging independent artists.
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Dweh, Queade N.. “Tidal: Case Study.” Master's Project, Berklee College of Music, 2016. https://remix.berklee.edu/graduate-studies-global-entertainment-business/307