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Abstract
As the Head of Marketing, Operations & Analytics at Disrupción Records, an independent record label operating within the Berklee College of Music campus in Valencia, Spain, I have had the opportunity to work in a unique structure with a new team and roster each year. My role involved overseeing branding and marketing campaigns for the label's imprints and individual artists, managing advertising budgets and campaigns, tracking analytics, conducting interviews and working on press releases, and optimizing marketing operations for the label and its imprints. I faced challenges such as artist conflict resolution, tight budgets, and flexible deadlines, but through problem-solving and collaboration, I achieved positive outcomes. This experience enhanced my skills in marketing, branding, analytics, project management, and data-driven decision-making. Additionally, I started my own imprint, Stillwaters Records, focusing on promoting Asian talent globally, conducting interviews with industry professionals and expanding my network. This reflection paper highlights my work with each imprint, social media analytics, executing live events, and the advertising strategy behind the Disrupción Showcase.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Recommended Citation
Vo, Mai. “Disrupción Records Operational Culminating Experience.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/319.