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Abstract
Muse is a Brazilian platform that connects artists and independent labels with individuals that would like to have exposure to an alternative investment source: music recording rights.
Over the last decades, a number of artists have gone independent. Most of them claim that the record labels – especially the Majors – impose a number of excessively abusive clauses in the record contracts and stay with most of their masters rights. Two factors can justify why big labels operate like this: the competitive dynamics, and the risk they have by investing in an artist (the proportion of signed artists who recoup the Majors’ invested capital is of approximately 10%). On the other hand, the record labels still have a fundamental role within the record industry – most of successful releases are backed by them.
What if independent labels had more power within the record industry? That was the question that originated Muse’s value proposition: democratize the music investment in Brazil, empowering the independent stakeholders of the record industry. By bringing additional capital inflow from individuals into independent artists and labels, Muse provides them with an additional competitive advantage, and, as a result, contributes with a healthier and fairer market dynamic.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Recommended Citation
Chalela, Pedro. “Business Plan – Muse.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/321.