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Abstract
This business plan presents the proposal for Dream Note Records, an independent record label based in Mumbai, India. Our primary goal at Dream Note is to support and promote exceptional Indian independent artists who possess genuine artistic vision and authenticity. In a music market largely dominated by mainstream genres like Bollywood or film music, we are dedicated to providing a unique musical experience by showcasing a diverse roster of exceptional artists who push beyond the boundaries of these popular genres. Our aim is to nurture their growth and success, recognising and capitalising on the significant untapped potential of Indian artists.
This comprehensive business plan provides a macro-level overview of the music industry in India, including market size, current trends, and potential growth opportunities. It also offers a micro-level overview of how we plan to foster artist-label and artist-fan relationships, redefining the modern-day role of music labels. Additionally, we outline our strategy to achieve Product-Market Fit in the current business environment of the Indian market. The deliverables include a website prototype, company identity & core strategies, in-depth market analysis, survey of independent musicians and revenue projections, which will provide prospective investors with a clear understanding of the business intricacies.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
Independent record label, India, emerging music market, non-film music
Recommended Citation
Shikhare, Snehal. “Business Proposal - Dream Note Records.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/325.