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Abstract

Women continue to be undervalued in the global music industry, including in Russia. They face sexism, harassment, and a lack of representation in leadership positions. Female technicians are often criticized for their perceived lack of competence. To address these challenges, САМА, an inclusive booking agency exclusively for female professionals, aims to provide support and opportunities for artists and sound engineers. This pioneering project holds immense value for the Russian music industry. It not only promotes gender equality but also benefits various stakeholders, including festivals seeking diverse line-ups and labels in need of trusted live management. Additionally, it contributes to the democratization of Russian society by increasing women's representation as professionals. The agency will prioritize safety by collaborating with reliable promoters, conducting research, and employing its own security measures. Launching the agency is relatively simple, requiring only a laptop, phone, and initial investment to cover the first year's expenses. The business model involves a 20% service fee for both artists and sound engineers, making the firm more profitable as successful negotiations and shows increase. Securing funding from the Russian or foreign government or a gender equality-focused NGO will be crucial. With adequate funding, the company is projected to achieve positive net income of approximately 13,717 euros in its third year and continue growing.

Publication Date

7-1-2023

Campus

Valencia (Spain) Campus

САМА: a booking agency for female professionals in Russia

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