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Abstract
For my Culminating Experience, I served as Head of Branding & Marketing Strategy for Disrupción Records. My goal was to revitalize the company's brand and increase brand awareness through innovative strategies. I took on the responsibility of rebranding the company, managing social media pages, and orchestrating marketing strategies and campaigns for both the label and its artists.
During this experience, I developed a holistic branding and marketing strategy that would make a significant contribution to the industry. I focused on enhancing the brand's image, expanding its reach, and engaging with the audience effectively.
One key aspect was managing the label's social media presence. I created engaging content and utilized various platforms to increase visibility. As a result, the Instagram follower count grew by nearly 30%. Additionally, I leveraged merchandise, events, and other creative strategies to create an efficient and successful marketing plan for Disrupción Records.
Through this experience, I acquired valuable skills in branding, marketing, and social media management. The project's success demonstrates the effectiveness of a comprehensive approach to brand revitalisation. The insights gained can be applied to benefit other music industry entities seeking to improve their brand image and engage with their target audience more effectively.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
Branding, Marketing Strategy, Social Media Management, Operational Paper, Brand Awareness
Recommended Citation
Cabrini, Alessandro. “Disrupción Records Operational Culminating Experience.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/331.