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Abstract
For my Culminating Experience, I co-founded and co-wrote a business plan for Popsical Records, a sub-label under Disrupción Records. The business plan includes an Executive Summary, Company Overview, Business Environment and Customers, Marketing Strategy, Financial Projections, and a Proof of Process which outlines what we have accomplished under Disrupción Records this year.
Popsical Records is an independent record label based in New York City with the goal of transitioning singers with a classical vocal background to the pop and soul genres. As a play on words, Popsical combines the words pop and classical to highlight our connection to refining singers with this skill set. Singers coming from this background often demonstrate a high degree of proficiency but often lack awareness in areas like contemporary songwriting, branding, image, and mainstream trends. Through a vertically and horizontally integrated process, Popsical Records will refine the talents of these artists whilst providing them with the competitive advantage required to cut through the noise of modern day music industry.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Recommended Citation
Humphrey, Jack. “Popsical Records: The One Stop Solutions for Classically Trained Vocalists Transitioning to Popular Music.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/343.