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Abstract
As India emerges as one of the global supergiants and one of the fastest growing territories for music business, I wanted to see how easy it is to develop an artist in the sub continent. In this study we work with multiple artists on their marketing, Branding, AnR and personality development and provide them with the right tools for them to establish themselves. We take the common and eccentric ways to achieve our mission.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
Marketing experiments, music business, Indian Music
Recommended Citation
Khatri, Jaivardhan. “OPERATION OF BAAGHI WITH A SPECIAL EMPHASIS ON ITS MARKETING.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/345.