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Abstract
This master's thesis submitted to Berklee College of Music by Imanol Santiago-Maldonado explores the evolution and impact of salsa and reggaeton within the Puerto Rican music business. The research aims to analyze how the music industry in Puerto Rico has evolved, focusing on the transition from the prominence of salsa in the 1970s and 1980s to the dominance of reggaeton today.
The study examines various factors that contributed to the success and subsequent decline of salsa, and how reggaeton has managed to become a globally influential genre. It highlights the economic impact of these genres on Puerto Rico's entertainment industry, analyzing public consumption patterns, industry strategies, and the role of key artists. The research also includes interviews with industry professionals and quantitative data from platforms like Spotify and Pandora.
Key findings indicate that while reggaeton currently generates substantial revenue and international acclaim, the music industry in Puerto Rico remains diversified and not entirely dependent on reggaeton. The thesis suggests future directions for maintaining the vitality of Puerto Rico's music industry, emphasizing the importance of innovation and adaptation.
Publication Date
7-1-2024
Campus
Valencia (Spain) Campus
Keywords
Reggaeton, Salsa, Puerto Rico, Music Industry
Recommended Citation
Santiago, Imanol. “From Salsa to Reggaeton: Lesson from the past to the future of Puerto Rico Music Business.” Master's thesis, Berklee College of Music, 2024. https://remix.berklee.edu/graduate-studies-global-entertainment-business/363.