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Abstract
DH Entertainment is a start-up music company focused on facilitating the entry of Chinese artists into the US market and expanding their global reach. By leveraging the vast music consumption in China and the talent pool available, The company aims to introduce a new wave of fusion music to the diverse Western market. Starting with consulting and management business, a strong clientele and reputation are to be built before expanding to record label services to scout and develop undiscovered artists. Despite the saturated US music market, DH believes in the potential for a unique music style to add depth and foster fusion between Western and Eastern influences. With a clear vision, passion, and meticulous analysis, DH Entertainment strives to lead the successful exportation of Chinese music and artists to the Western market, reshaping the global music landscape in the process.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
business plan, consulting and management, DH, China
Recommended Citation
Hou, Daisy. “DH Entertainment.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/376.