Files

Download Available for download on Wednesday, July 01, 2026

Download Full Text (18 KB)

Abstract

This research paper explores the interplay between visual aesthetics, community engagement, and branding strategies within the music industry, examining how these factors contribute to an artist's success. The study first discusses brand identity, pivotal visual components, and fan engagement. Subsequently, it presents a case study centred on the multifaceted artist Tyler, the Creator. Through examining his discography spanning four distinct phases, the author discusses how the artist translates his identities and personalities into visually compelling forms, including album artwork, music video conceptualisation, and fashion brands, highlighting key factors that have led to his success. Lastly, the influence of the visuals explored in that previous section is supported by curated data analysis taken from streaming and social platforms to demonstrate the impact of Tyler, The Creator’s identity on his community evolution and engagement.

Publication Date

7-1-2024

Campus

Valencia (Spain) Campus

Keywords

Brand identity, Visual branding, Supportive community, Tyler The Creator

HOW DOES THE ESTABLISHMENT OF A STRONG BRAND IDENTITY CONTRIBUTE TO THE CULTIVATION OF A SUPPORTIVE COMMUNITY?

Share

COinS