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Abstract
This is a business plan for Hepta Music LLC, a Copenhagen-based artist’s service organization that provides comprehensive support and opportunities to contemporary Nordic artists and composers. Hepta works on a release-by-release basis, allowing artists to retain full copyright ownership while benefiting from label, publishing, marketing, and strategy services. Hepta creates customized album release campaigns for each artist, considering the most viable release formats, channels, and potential revenue streams. Additionally, Hepta fosters a sense of community among artists through physical events, online platforms, and networking opportunities. Recognizing a hole in the market and a need for artist-friendly and industry-savvy release opportunities for contemporary artists and composers, Hepta was born, with an initial focus on the Nordic region, known for its rich musical heritage and supportive arts foundations. With a team of experienced professionals and an advisory board, Hepta envisions maximizing the artistic and commercial potential of contemporary composed music.
Publication Date
7-1-2023
Campus
Valencia (Spain) Campus
Keywords
business plan, artist's service organization, record label, Nordic region, contemporary composed music
Award
With Distinction
Recommended Citation
Kaae, Laura. “Business Plan for Hepta Music LLC.” Master's thesis, Berklee College of Music, 2023. https://remix.berklee.edu/graduate-studies-global-entertainment-business/394.