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Abstract

With this project, I want to develop a business plan for MILA, a hybrid music company that functions both as an independent record label and a consultancy, created to support Latin American artists expanding into the Spanish music market. MILA is designed to act as a cultural bridge, helping artists overcome the challenges of entering new territories where fan expectations, promotional strategies, and industry structures vary significantly. While Latin American artists may benefit from a shared language with Spain, cultural differences still shape how music is received. Fan behaviors, consumption habits, and industry practices differ, so a strategy that might work in one Latin American country might not succeed in Spain. MILA’s label arm will sign and develop a select roster of talented Latin artists with the goal of reaching the global stage. In parallel, MILA’s consultancy arm will work with independent Latin artists or indie labels aiming to expand into the Spanish market. Together, both sides of MILA aim to empower Latin artists to grow internationally in a way that’s strategic, localized, and rooted in cultural authenticity. We believe in helping talent cross borders without losing their essence, and in showing the world the full beauty of Latin creativity.

Publication Date

7-1-2025

Campus

Valencia (Spain) Campus

Business Plan for MILA: A Record Label and Consultancy for Latin American Artists in Spain

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