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Abstract

Sound Bridge Productions is a company designed to help orchestras expand into non-classical programming in a way that is cost friendly through scalable price packages. The business was created after observing the difficulties that orchestras have in retaining audiences as well as the barriers to entry that orchestras have in programming and producing non-classical shows. The customer insight report is based on interviews with music industry professionals such as orchestra programmers and producers, artistic directors, and musicians. Insights were gathered through two different prototype methods, namely a video prototype and a one-page executive summary. The feedback gained from these interviews validated the need for non-classical programming in orchestras, but brought up some concerns with the business and financial models of Sound Bridge, such as the high cost of arrangements, standing out as a small company, and creating a sustainable network of artists, arrangers, and orchestras. To address these challenges, Sound Bridge will implement pivots, such as adopting a “booking agent” model, creating different leasing structures for orchestras and artists, and further defining the package system. The next three phases of Sound Bridge are planned out based on the feedback from the interviews, and new potential testing in the market.

Publication Date

7-1-2025

Campus

Valencia (Spain) Campus

Keywords

orchestras; business plan; programming; insight report; interviews

Business Plan and Customer Insight Report Sound Bridge Productions: Bridging Orchestras and Communities Through Sound

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