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Abstract
This project is a business plan and consumer insights report for Galerie Reverb: A Virtual Museum of Music Icons. Galerie Reverb was an idea for a virtual, Decentraland-based museum that leverages immersive technology to showcase the lives and legacies of iconic musicians. I completed a consumer insights report to analyze the market viability of the concept, which helped me determine whether I should move forward with the idea. I used The Pharrell Williams Exhibit as a Minimum Viable Product (MVP). It was hosted on OnCyber and originally created during Berklee’s 2025 Transversal Week. I used this MVP to test perceived cultural value, consumers’ willingness to pay, and overall utility. Through an anonymous poll that gathered consumer feedback, I found that participants showed significant price sensitivity and an overall unwillingness to pay much for the product. This was problematic, as it resulted in a sharp decline in projected revenues. Additionally, respondents perceived Galerie Reverb as offering only moderate cultural value and usefulness. The lack of clear demand for Galerie Reverb prompted me to discontinue the idea and motivated me to explore a new venture called My Metamuse. I conducted another comparative MVP survey to gauge consumer excitement about My Metamuse versus Galerie Reverb. An overwhelming number of respondents indicated that My Metamuse was the more promising venture, so I am now actively pursuing its development.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Keywords
Metaverse; Virtual Worlds; Music Museum; Virtual Museum; Decentraland
Recommended Citation
Dandridge, Mali. “Galerie Reverb: A Virtual Museum of Music Icons.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/401.