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Abstract
As Head of Marketing and Branding at Disrupción Records, I worked with the executive team and each imprint head to continue to build the label’s strong identity and provide marketing support. While I have a background in nonprofit marketing, I wanted to take this role to grow my skills within music specifically, and was eager to work in space that prioritizes building indie artists’ visibility. I created tools including campaign templates, content calendars, and planning guides in an effort to make marketing more accessible for our imprints. I also revamped our website, grew our email list, and increased engagement through newsletters and release campaigns which outperformed industry benchmarks. Beyond these tasks, I also interviewed industry professionals through discussions that tackled music marketing, elevating indie artists, and what it means to be part of the industry. I enjoyed bringing those insights back to my work. This role confirmed my passion for music marketing and taught me about collaboration and the importance of building community in creative spaces.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Keywords
music marketing; Indie artists
Recommended Citation
Fitzgerald, Makinsy. “Head of Marketing and Branding Disrupción Records.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/404.