Vocal Aura Entertainment: A Business Plan
Files
Abstract
This thesis details the creation of Vocal Aura Entertainment, a live event boutique and booking agency that prioritizes artists first. Vocal Aura connects local and global markets with purposeful programming and a scalable business strategy, all while empowering independent artists and creating immersive music experiences. Stakeholder interviews, financial modeling, marketing strategy, and a thorough environment analysis support the project's 24-month plan, which directs the business from launch to regional expansion. The firm wanted to establish itself as a cultural bridge in Spain's rapidly expanding live entertainment industry through venue partnerships, brand alliances, and data-driven operations. The thesis examines how carefully chosen cultural brands can flourish in an authentic way by taking use of Valencia's distinct location with a vibrant nightlife, a growing expat population, and a developing music infrastructure. The foundation of Vocal Aura's business strategy is artist growth, creative curation, and scalability. It provides a model that can be replicated by other entertainment companies working in new creative hotspots.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Keywords
Live Music; Artist Development; Event Curation; Valencia; Entertainment Business
Recommended Citation
Gadol, Adam. “Vocal Aura Entertainment: A Business Plan.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/406.