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Abstract
The following business plan is for Gladiator Records, a label that looks to take inspiration and incorporate communications tactics and strategies from the luxury sector and implement them in a record label roster. The findings in this project saw that introducing scarcity into the music industry at an artist level lead to notable levels of interest despite the small sample fan size; along side the philosophy that genreless music will be the future of communications strategies in music. By emphasising quality of media content and understanding the luxury goods sector market trends, the label undertook small budget activations to test the salience towards audiences. Exclusive concert merchandise and limited high quality social media assets set the image in an intentional direction, while a genreless campaign approach saw numbers drawn towards the artist/releases in a natural long lasting way. With initial success comes the need for expansion and further investment complications as the operating capital is a curial piece to the plan.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Recommended Citation
Guerrero, Maximus. “GLADIATOR RECORDS Business plan | Record Practicum 2025.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/408.