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Abstract
MOXiR is a business plan developed to address the growing need for sustainable income models for independent artists and to offer fans more meaningful engagement. The platform allows artists to upload tracks, generate curated AI remixes, and sell limited digital editions directly to fans, bridging gaps in monetization, ownership, and interactivity. Motivated by low streaming payouts and the lack of trusted AI music marketplaces, MOXiR empowers artists to retain control while exploring new revenue streams. The project involved interviews, surveys, and beta testing with early adopters. Deliverables included an interactive prototype, full business plan, and branding. Research and feedback informed MOXiR’s artist-first approach, hybrid ownership model, and legal framework. This process sharpened my business, marketing, and legal skills while contributing to the ethical integration of AI in music. MOXiR offers a practical, scalable blueprint for how technology can elevate, not replace, human creativity in the evolving music economy.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Keywords
business plan; individual interviews; surveys; platform development; AI technology
Recommended Citation
Lee, Chin-Nan. “MOXiR - Business Plan.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/412.