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Abstract
This project presents a comprehensive business plan to launch Boundless Studios, a state of the arts creative hub aimed at reshaping the creative industries in Uganda, Kenya, and Tanzania. With a strong artist-first philosophy and an integrated model encompassing music production, visual content creation, podcasting, and education; the goal is to address key challenges such as limited infrastructure, financial barriers, and lack of training in East Africa’s creative sector. With a clear focus on ownership, cultural authenticity, and export-readiness, this paper explores the economic potential of the region’s creative economy, outlines a phased development plan, presents detailed financial projections, risk mitigation strategies, and marketing approaches. The project seeks to elevate East African creatives to international prominence resulting in a blueprint for an innovative, scalable model that fosters employment, nurtures talent, and amplifies African voices on the global stage.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Recommended Citation
Lubega, Keith. “Business Plan on Boundless Studios.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/414.