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Abstract
This project presents a business plan for STU.PID, a branded livestreaming platform built to support emerging global artists by connecting them with Gen Z audiences, especially Third Culture Kids (TCKs) through casual and real-time content. The idea was to offer something different from traditional artist promotion by focusing on unscripted formats that show the creative process as it really is. Content included livestreamed interviews (STU.TALKS), collaborative music making (THE COOK-UP), and on the ground segments (STU.PID IN PUBLIC), all designed to bring artists and fans closer together. The platform emphasized strong visual identity and consistent content across Twitch and Instagram. While the audience response was encouraging, the original monetization plan using Twitch subscriptions did not prove effective. Feedback suggested that brand partnerships and artist campaigns may be a more sustainable path forward. The project clarified key strengths in creative direction, live content production, and digital strategy. It also demonstrated that there is long-term potential for STU.PID to grow either as its own platform or as a creative service for artists, labels, and partners in the music industry.
Publication Date
7-1-2025
Campus
Valencia (Spain) Campus
Keywords
business plan; livestreaming; digital strategy; creative project; fan engagement
Recommended Citation
van der Linde, David. “Business Plan: STUDIO CUPID.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-global-entertainment-business/422.