Momento Music LLC: Business Plan and Customer Insights Report for a UAE Live-Music Promoter-Operator

Momento Music LLC: Business Plan and Customer Insights Report for a UAE Live-Music Promoter-Operator

Abstract

Momento Music LLC is a right-sized live-music promoter-operator for the United Arab Emirates, curating, booking, producing, and promoting recurring community events of 100 to 1,000 capacity across Dubai and Abu Dhabi. This Culminating Experience pairs the venture's full business plan with a customer insights report that validates it. The business plan covers strategy, market, marketing, financial projections, implementation, and control, built on the thesis that the UAE has venues, sponsors, and audiences but few professional mid-scale operators to connect them. The customer insights report documents the evidence behind that thesis: feedback from the Entrepreneurship Practicum jury and academic advisor, expert interviews across the UAE live-music value chain, and a hands-on promoter field experiment in Valencia. The research confirms a real supply-side gap and shows that demand is community-led, reached through owned channels such as WhatsApp. The jury and interviews also surfaced a larger opportunity in Momento's internal AI-assisted Operations Hub, which the company is now evaluating as an AI SaaS platform serving other promoters and venues. Year 1 revenue is projected at $163,376 against a recommended launch funding of $122,532, with two pilot events set to convert qualitative findings into first-party data.

Publication Date

7-1-2026

Campus

Valencia (Spain) Campus

Keywords

live music promotion; United Arab Emirates; music entrepreneurship; event management; AI SaaS

Momento Music LLC: Business Plan and Customer Insights Report for a UAE Live-Music Promoter-Operator

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