Ilia Egorov - CE Project

Ilia Egorov - CE Project

Abstract

This project examines the role of Head of Social Media at Disrupción Records, focusing on the strategic development of the label's digital identity and the support provided to artists in strengthening their social media presence. The practicum demonstrates that effective social media management extends beyond content creation and performance analysis, requiring a strategy-first approach that integrates brand identity, audience development, and cross-functional collaboration. While technical skills in content production were necessary due to limited resources, the primary emphasis was on designing and executing a coherent digital strategy informed by data and industry best practices. Throughout the project, practical experience was gained in brand identity development, content planning and production, social media analytics, artist consulting, and collaboration with marketing and other music industry professionals. The challenges encountered during the practicum provided valuable learning opportunities and reinforced the importance of strategic thinking in digital marketing. Overall, the experience significantly contributed to the development of professional competencies relevant to artist management, artist development, and the broader music industry.

Publication Date

7-1-2026

Campus

Valencia (Spain) Campus

Keywords

social media; music marketing; Spotify; record label; artist development

Ilia Egorov - CE Project

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