Caio Vandrés

Caio Vandrés

Abstract

The present business plan explores the creation of a personal brand and cultural enterprise at the intersection of music and dance in live experiences within the music industry. The brand, Caio Vandrés, is an umbrella public-facing brand that offers experience design and curation services under a tripartite business model: (1) creatively directing live show productions (Caio Vandrés Presents), (2) coaching clients through transformative music-dance workshops and keynotes (Caio Vandrés Inspires), and (3) co-hosting artistic residencies that develop fresh ideas and a sense of community in the performing arts (Caio Vandrés Connects). The unique differentiator of this brand relies mainly on the use of Latin American and Spanish traditions in an innovative, unconventional yet effective way, fostering creative performance, well-being, and cultural coherence within global organizations and projects.

Publication Date

7-1-2026

Campus

Valencia (Spain) Campus

Keywords

music-dance; personal brand; residencies; show productions; latin dance

Caio Vandrés

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