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Abstract
Koza Müzik LLC is an environmentalist music promoter based in Istanbul. We have two annual indie-music events that are also fundraisers for supporting Turkish non-profits with emphasis on donations and planting trees but not profits. We take a data-driven approach on curating line-ups and an artist-focused approach on marketing the events to create long-lasting effects even after their performances. We promote Turkish non-profits’ efforts to the target audiences by associating them with good experiences and forming communities based on shared values. We form chains of eco-friendly partnerships and provide them online and live channels to showcase their products and services. We take an educational approach to initiate behavioral and cognitive change by organizing workshops and talks during the events. We catch trends to find and support emerging artists, providing “I was there” moments for the audiences.
Publication Date
7-1-2022
Campus
Valencia (Spain) Campus
Recommended Citation
Altay Durak, Hüseyin. “Business Plan for 'Koza Müzik'.” Master's Project, Berklee College of Music, 2022. https://remix.berklee.edu/graduate-studies-global-entertainment-business/84