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Abstract
Tasio is a British songwriter, producer and artist. In his time at BerkleeNYC he has developed the 7 track EP project, “the exit”. The themes of the project touch on identity, relationships and self-reflection. This project is in the synth-pop genre and is a coming of age story. The project was made along the course of the artist’s time at BerkleeNYC and was completely self written and produced by Tasio. His distinct unique cohesive sound is categorised by driving beats, honest songwriting, and distinct vocal delivery. A proposed unique marketing technique for the EP involves a guerrilla marketing campaign through the distribution of merch items with Tasio’s brand logo and with a QR code in the tag to subliminally percolate through people’s wardrobes and also generate further intrigue into the artist behind the merch and the music accessed through the QR codes.
Publication Date
7-1-2025
Campus
New York City Campus
Specialization
Songwriting and Production
Keywords
Creative Project; EP; Songwriting; Production; Pop
Recommended Citation
Errazuriz, Tasio. “the exit.” Master's thesis, Berklee College of Music, 2025. https://remix.berklee.edu/graduate-studies-cmat/129.