Building an Artistic Project: Miel “Adding Sweetness to the Sour in Life”
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Abstract
This project aims to develop an artistic vision that is clear in both auditory and visual components. It focuses on developing a brand that through composition, audio production, video production and marketing, shows an individualistic take on the indie-pop genre. It tackles dark lyrical content with a sarcastic tone and dreamy sound design. The project was conducted through auto- ethnographic research where I studied myself and my own artistic and personal characteristics in order to build the musical project. A lot of hands-on trials occurred with the production of the music, allowing me to learn through experimentation and experience. This project delivers three musical singles, a music video and photographic lookbook. The process of working on this cumulative experience project proved to be a trial of individual strength as well as the strength of being in a team. I learned a lot about being an entrepreneur, producer and team leader. This project will contribute an individualistic style of storytelling to the indie-pop genre. The listener can be a part of the story as much as the music is a part of their own story. Through the future dissemination of this project, I can acquire a much larger audience for my concept; where I can explore personal trauma without the gravity of the emotional consequences.
Publication Date
7-1-2021
Campus
Valencia (Spain) Campus
Keywords
creative project; indie-pop; songwriting; audio-visual production
Recommended Citation
Letra-Frade, Melanie. “Building an Artistic Project: Miel “Adding Sweetness to the Sour in Life”.” Master's thesis, Berklee College of Music, 2021. https://remix.berklee.edu/graduate-studies-contemporary-performance/208.
Comments
Project Components: paper (.pdf), presentation (.pdf), audio files (ZIP file containing 3 .wav files), music video (.mp4), chord charts (ZIP file containing 3 .pdf documents).